OURA ring: kinetic typography posters

a three-part branding concept highlighting Oura ring’s core benefits: balance promotes mindfulness and overall wellness, move emphasizes fitness tracking and active living, while sleep showcases its advanced sleep monitoring. each theme reinforces Oura's role in helping users live in tune with their bodies. what i was working with // kinetic type project for a wellness tech brand — no client, just creative exploration what stuck with me // type in motion demands restraint — just because it can move doesn’t mean it should what came out of it // a dynamic identity concept that uses type animation to reflect mood, rhythm, and brand energy